Skincare products are becoming increasingly refined, and people are facing a multitude of choices, while also falling into a new dilemma of choice. A large amount of skincare products are piled up, and excessive skincare methods make the skin overwhelmed, which also goes against the original intention of skincare. More and more people are starting to make reasonable reductions in skincare, giving birth to the concept of minimalist skincare.

The definition of minimalist skincare: a skincare concept that advocates simplicity, efficiency, and practicality. One is to streamline the quantity of products used, and the other is to streamline the ingredients of the products. A formula that is relatively simple and effective in terms of ingredients, but can truly improve the skin, is the core content of minimalist skincare.

The volume of "Minimalist Skincare" on Xiaohongshu will increase steadily from January to May 2023, with an average monthly volume of about 34000 from January to May 2023. During this period, the platform's user interaction was active, with an average monthly interaction volume of 7.59 million. Minimalist skincare has become a new trend in skincare nowadays.

After subtracting complex steps and redundant products, minimalist skincare enthusiasts will have higher requirements for basic essential skincare products, hoping to efficiently and safely maintain skin health through simple product combinations. The high-end skincare efficacy for different skin types is the main theme of minimalist skincare.

Kangrong conforms to the trend of minimalist skincare, accurately responds to the needs of the group, and launches the "Pearl Collagen Peptide Intelligent Control Series" that is scientifically customized and adjusted according to the skin. With "Ocean Pearl Collagen Peptide" as the core ingredient, it achieves efficient personalized care. As well as the [Tender&Soothing essence] and [Xiao Hong Hong Dry Rash Skin Care Oil] specially researched for baby skin, natural plant extracts are targeted at skin care, giving baby more gentle care.

01

Intelligent control essence series

● Intelligent control extremely moisturizing skin base fluid+4 concentrated essence can be matched in pairs at will, abandoning low efficiency and complexity, making the ingredients return to simple and effective, achieving efficacy multiplication with a simple formula, and breaking the target of multiple problematic skin, giving full play to the efficacy of high active ingredients in concentrated essence.

02

嫩嫩舒缓精华液、肖红红干疹护肤油

Baby's skin has a higher moisture content than adults, appearing smooth and tender. However, at the same time, the thickness of baby's skin is only one-third of that of adults. The stratum corneum is thin, the keratinocytes are small, and it is more susceptible to stimuli and environmental factors, which can easily cause various skin problems such as redness, eczema, and itching in infants and young children.

Kangrong aims at the skin care needs of infants and children, follows the three principles of "safety first, efficacy necessary, and minimal formula", and launches skin care oil/essence liquid with natural extract as the core active ingredient to protect infants and children's skin from external irritation.

● Tender and soothing essence liquid: only 7 ingredients, with precise effect, are developed for three major targets of "starting transmission effect". Daily wet compress can alleviate sudden red spots; When toner is applied, it can prevent dryness and peeling on the face.

● Xiao Honghong dry rash skincare oil: only 10 ingredients, scientifically touched, versatile protection. Daily touch and massage to prevent rash, nourish the face, relieve mosquito bites, assist in cleaning the skin, and reduce baby's head